120 Things I Do to Sell Your Home

1. Research property’s lot size and dimensions via public record.

2. Verify legal name{s} of owner{s} via county’s public property records.

3. Review sales activity for past 6-12 months from MLS.

4. Research “Average Days on Market” for properties similar in type, price range and location.

5. Review competitive active listings currently on the market and preview those homes when possible.

6. Review competitive properties that have cancelled listings.

7. Review competitive properties that have contracts pending.

8. Review expired listings {i.e. properties that did not sell while on the market}.

9. Review similar properties that have sold within the last 6 months.

10. Call agents, if necessary, to determine activity on comparable listings.

11. Research history of past sales’ activity on your home.

12. Research current tax bills for your property.

13. Provide a CMA { Comparable Market Analysis } to help establish current market value.

14. Discuss the best possible ways to communicate with you { i.e. phone, email, etc.}.

15. Discuss how to best meet your real estate needs.

16. Measure interior room sizes and write down the features of your home room by room.

17. Obtain a copy of the survey from you, if available, and then make copies for potential buyers.

18. Obtain a copy of your floor plan from you, if available.

19. Review and discuss any current appraisals that you might have.

20. Obtain name of Home Owner Association manager, if applicable.

21. Obtain homeowners’ association fees, if applicable.

22. Verify whether security system is owned or leased, if applicable.

23. Verify if you have any transferable warranties.

24. Determine need for lead paint disclosure.

25. Discuss any repairs or maintenance items that need to be addressed.

26. Discuss showing instructions for buyers’ agents.

27. Discuss your time frame and motivation for selling your home.

28. Discuss any concerns you might have regarding the sale of your home.

29. Discuss the pricing of your home and determine what you think the home is worth.

30. Make a list of any improvements you have made to your home within the last five years and list in the feature sheet.

31. Discuss and make a list of the features that you think will make your home attractive to potential buyers { 1.e. type of flooring, cabinetry, fireplaces, etc. }.

32. Discuss the advantages of using the Sentrilock Lockbox System designed to maximize security during the showings of your home.

33. Obtain two sets of keys, one for the lockbox and one for me to keep in case an agent has trouble with the lockbox.

34. Assess the interior décor of your home.

35. I also have a background in decorating and will help stage your home as a complimentary service to those who list with me.

36. Assess the Curb appeal of your home and suggest improvements that will help shorten time on the market.

37. Provide you with an overview of current market conditions and how they will effect the sale of your home.

38. Provide guidelines to prepare your home for showings { i.e. lighting, music, etc. }

39. Review and explain all aspects of the listing agreement.

40. I will keep you informed of any changes in the market and mortgage rates that might affect the value and marketability of your home.

41. Fill in all necessary information for the listing file for our office.

42. Present the results of the CMA to you including comparable active , sold, expired and cancelled listings.

43. Offer pricing strategy based on professional judgement and my interpretation of current market conditions.

44. Present and discuss the marketing plan for your home.

45. Discuss how ERA Jensen and Feinstein Realtors and I can market your home the most effectively and thus bring the most buyers thru your door in the shortest period of time.

46. Explain DUAL AGENCY .

47. Explain disclosure forms for mold, lead paint and radon and the liability involved.

48. Explain the Sustainable Real Estate Alliance Green Disclosure Statement, if applicable.

49. Explain the use of The Sellers’ Property Disclosure and how it will avoid problematic setbacks and preserve your legal rights.

50. Assure you that I am a full time REALTOR with 16+ years experience and not a part-time agent.

51. Walk you thru the listing agreement.

52. Answer any questions regarding the disclosures.

53. Take full color digital photos of the interior and exterior of your home to be used for brochures, flyers and the Internet.

54. Provide the MLS System with remarks defining the showing instructions for your home.

55. Prepare detailed color feature sheets highlighting all the amenities that make your home special and place them in your home.

56. Complete the MLS database profile sheet, check for accuracy and enter into the MLS database.

57. Electronically submit the listing information to The Multiple Listing Service which provides exposure to all active real estate agents in the area.

58. Immediately provide digital photos of the exterior and interior of your home to the MLS allowing both potential buyers and agents to preview your home when narrowing down homes that they decide to tour.

59. Provide a virtual tour of your home for the MLS and Internet at my expense.

60. Provide you with signed copies of Listing Agreement and MLS listing sheet.

61. Have a detailed discussion about the methods used in the marketing of your home.

62. Provide an Advertising questionnaire for your input regarding the advertisement of your home.

63. With your permission, install an ERA Jensen and Feinstein Realtor for sale sign in the front yard when allowed by the Home Owners’ Association.

64. Our sign will maximize showing potential due to high name recognition in this area plus our global reach.

65. Market your home on extensive internet sights. Please see attached page for the list of sites included.

66. You home will be listed on our Lead Router Program providing instant feedback for any buyer who inquires about your property.

67. Call area realtors personally to tell them about your home and all the unique features it has to offer.

68. Hold a Realtor Open House to gain professional feedback from the agents regarding pricing, condition, etc. The tour promotes your property to the local agents and maximizes showings. Hold several, if needed.

69. Create and mail “Just Listed Postcards” to promote the value of your home and send out e-mail blast about your property to my database.

70. Hold advertised Open Houses on the weekends with your permission.

71. Prepare copies of Sellers’ Disclosures and Homeowners’ disclosures and provide to buyers. These will become part of the sales contract.

72. Send all price changes promptly to the Internet real estate sites.

73. After your home is shown, I will contact the agent for feedback and relay that information to you.

74. Attend showings, if requested.

75. Provide weekly updates { or more frequently, if needed } via phone or email to discuss all showings.

76. Discuss feedback with you to determine if any changes should be made to accelerate the sale of your home.

77. Notify you of any drastic changes in interest rates and how they might affect the sale of your home.

78. Provide you with a minimum of 3 attorney’s names, if requested.

79. Inform you if anyone is contemplating making an offer on your home.

80. Promote the features of your home to the 45+ agents in our office.

81. Keep you aware of the advertising for your home.

82. Keep a log of all the showings for your property to keep a record of the marketing activity.

83. Keep you informed about the market activity in your area.

84. Advise buyers’ agents to bring only qualified buyers into your home.

85. Handle paperwork for any price adjustments made.

86. Receive and review all Offers To Purchase contracts submitted by buyers or buyers’ agents.

87. Discuss the offer with you to determine the best negotiating techniques.

88. Explain the strengths and weaknesses of the offer. The terms of the contract are often more important than the price.

89. Provide any disclosures to buyers’ agents when needed.

90. Obtain pre-qualification letter for buyer.

91. Present and respond to all counteroffers on your behalf.

92. Negotiate for the best price and terms for you and your family.

93. Confirm buyer is pre-qualified by talking to his/her loan officer.

94. Once an agreement is made, I will make sure all parties have signed and initialed the contract, disclosures and any addendums to the contract.

95. Fax or hand deliver copies of the signed contract to you, your attorney and the buyers’ agent.

96. Make sure earnest money is delivered to our office by the date indicated on the contract.

97. Record and promptly turn in the buyers’ earnest money to be deposited in an escrow account.

98. Assure that a receipt for the earnest money is provided.

99. Advise the Multiple Listing Service that there is a sale pending.

100. Explain the whole inspection process.

101. Set up a time with you for the inspection of your home. The time is usually requested by the buyers’ agent.

102. Attend the home inspection, if necessary.

103. Review the inspector’s report when provided.

104. Assist you in finding qualified contractors to make the necessary repairs of your home following the inspection.

105. Coordinate a time for the appraiser to visit your home.

106. Provide the appraiser with comparable properties used in the pricing of your home, if necessary.

107. Follow up on the appraisal for your home.

108. Check with buyers’ lender to make sure financing contingency is being met.

109. Follow the loan process thru to the underwriter.

110. Stay in touch with your attorney to make sure all contingencies for the contract are being met.

111. Confirm closing date and time and notify all parties involved, if necessary. Some attorneys like to handle this process.

112. Coordinate the final walk-thru of your property with the buyers’ agent and you.

113. Discuss any concerns that the buyers might have after the walk-thru.

114. Attend the closing with you.

115. Provide all necessary paperwork from ERA applicable to the closing.

116. Arrange transfer of keys, transferable warranties, garage door openers, mailbox keys, etc. to the new owners.

117. Remove keybox from the exterior door and the sign from the yard.

118. Make sure MLS listing status is changed to SOLD.

119. Respond to any follow-up calls that might arise after the closing.

120. Enter any information into your file after the closing for any questions that might arise post closing.

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